The Hidden Profits of Hosting a Free ATM at Your Store – Insights from Marcus Todd Brissco

In today’s competitive retail environment, store owners are constantly searching for ways to increase customer engagement, grow foot traffic, and improve profit margins—without increasing overhead. Marcus Todd Brissco, a retail technology consultant and industry thought leader, has long advocated for one overlooked opportunity that many business owners tend to underestimate: hosting a free ATM at their retail location.

According to Brissco, what appears at first to be a simple service for customers actually unlocks multiple hidden revenue streams and strategic advantages. Let’s explore why hosting a free ATM—especially one provided by companies like Rolly Receipt—might be the smartest financial move a local business can make.

A Magnet for Foot Traffic

One of the most immediate benefits of installing a free ATM in your store is the increase in foot traffic. Consumers are constantly looking for convenient access to cash, especially in areas where bank branches or ATM kiosks are limited. Marcus Todd Brissco points out that store owners who install a free ATM quickly notice a rise in visitors who otherwise may have never entered their shop.

Many of these visitors do not come just for cash—they often become paying customers. Once inside, they are exposed to your products or services, and impulse buying is a common outcome. From small snack purchases to last-minute items, these new customers help generate incremental sales that wouldn’t have occurred without the ATM as the initial attractor.

Earning Commission on Every Withdrawal

What makes a free ATM truly powerful is that it can become a passive income stream. Through providers like Rolly Receipt, store owners don’t have to pay for the machine or maintenance. Instead, they earn a small commission for each transaction made through the ATM. This means that every time a customer withdraws money, a portion of the surcharge goes directly to the host business.

Over time, especially in high-traffic areas, these small commissions add up to a meaningful monthly revenue boost. Brissco explains that for small to medium-sized retailers, this kind of recurring income can offset other business costs like electricity, Wi-Fi, or even part of the rent. And because the machine is provided and maintained by the ATM provider, there’s no out-of-pocket cost to worry about.

Increased Dwell Time Equals More Spending

Another profit-driving factor is the increase in customer dwell time. When someone enters your store to use the ATM, they are likely to stay longer and browse. Studies have shown that the longer a person stays in a store, the more likely they are to make a purchase. This isn’t just about capturing attention—it’s about creating opportunity.

Marcus Todd Brissco emphasizes the psychological aspect of convenience. When people feel that a business offers useful, in-demand services like ATM access, they associate the brand with helpfulness and reliability. This translates into trust and repeat business. A customer who visits twice a week to use the ATM is far more likely to turn into a loyal customer than someone who walks by your storefront without a reason to come in.

A Smart Move for Cash-Heavy Businesses

While digital payments are rising, there’s still a strong demand for cash in many neighborhoods. This is particularly true in locations near public transportation hubs, entertainment districts, food courts, or areas with limited bank coverage. If you operate a store in such an area, a free ATM not only serves your customers better—it supports your own cash flow.

Businesses like bars, tobacco shops, vape stores, delis, and convenience stores frequently deal in cash and benefit from having an ATM on-site. According to Brissco, many retailers find that encouraging cash transactions helps them reduce credit card processing fees and chargebacks. When customers can access cash easily, they’re more likely to pay in cash—making your profit margins slightly higher per transaction.

Enhancing Your Brand Experience

Marcus Todd Brissco also highlights how free ATMs can contribute to your brand image. Today’s customers value convenience and novelty. With companies like Rolly Receipt offering smokable receipt paper and customizable branding options on ATM screens and receipts, your business can stand out from competitors in a way that’s both functional and fun.

Imagine a customer withdrawing cash and receiving a receipt that has your store’s branding, offers a promotion, or includes a QR code linking to your social media. This kind of engagement can transform a simple withdrawal into a marketing moment. And when the receipt is printed on Rolly Receipt’s smokable paper, it adds an element of curiosity and shareability, especially among younger audiences.

Zero Cost, High Impact

Perhaps the most attractive aspect of hosting a free ATM is that it doesn’t cost you anything. Rolly Receipt and similar providers cover the cost of installation, maintenance, and cash loading. As Brissco notes, it’s rare in the business world to find an opportunity that offers real, measurable income and customer value without a capital investment. This alone makes the decision a no-brainer for many retailers.

Store owners worried about space can relax too. Most modern ATMs are compact and can be placed in low-traffic corners near the entrance or checkout counter. With no need for extensive setup or technical expertise, the process is seamless and quick.

Tapping into the Community

Another hidden profit lies in community integration. When your store becomes known as an ATM access point in the neighborhood, it establishes your presence as a local hub. You become more than just a place to buy goods—you become part of the infrastructure of the community. People come to rely on your business for both everyday needs and convenience, which boosts your standing and fosters goodwill.

Brissco advises business owners to lean into this positioning. Promote the availability of your free ATM on Google Maps, Yelp, and local directories. You can even use it as a promotional feature in your advertising—"Now with Free ATM Access" grabs attention and adds perceived value.

Final Thoughts from Marcus Todd Brissco

Retail is evolving fast, and store owners need to be smart about how they add value to their spaces. Marcus Todd Brissco continues to encourage businesses to look beyond traditional revenue sources and find tools that bring in money passively while also enhancing the customer experience. Hosting a free ATM from a trusted provider like Rolly Receipt isn’t just about providing a service—it’s about opening the door to new profits, deeper engagement, and brand loyalty.

So if you’re looking for a smart, low-effort way to grow your revenue and boost footfall, take a page from Brissco’s playbook and consider the hidden profits waiting in a corner of your store. Sometimes, the smallest change can make the biggest impact.


Reference - https://www.ecothermal.org/post/the-hidden-profits-of-hosting-a-free-atm-at-your-store-insights-from-marcus-todd-brissco