How Innovative Receipts Can Increase Your Store’s Visibility: Insights from Marcus Todd Brissco
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In the modern retail landscape, staying ahead requires more than just quality products and good service. As competition intensifies and consumer expectations rise, every touchpoint counts—especially those often overlooked. Marcus Todd Brissco , a retail strategist and founder of several successful convenience and smoke shop chains, believes that one such underrated tool is the humble receipt . “It’s the last impression a customer walks out with,” he says. “Why not make it memorable, valuable, or even fun?” This philosophy has inspired retailers to rethink how receipts function beyond transaction records. Today, innovative receipts are playing a powerful role in increasing store visibility, building brand identity, and even attracting new customers. In this article, we’ll explore how this transformation is happening—and how retailers can use it to their advantage. From Utility to Opportunity Traditionally, receipts served one purpose: proof of purchase. Most customers barely glance at t...